Poster analysis INVINCIBLE

The fourth poster which I decided to analyse is Invincible. It is a Walt Disney production the fact of which is shown clearly above the actor’s name Mark Wahlberg who is slowly becoming a well-known actor and so could attract an audience. The title is a bold white font communicating the main characters personality and role in the narrative of being pure as symbolised by the purity of the colour white. The poster includes yellow text displaying clearly and making apparent the fact the film is based upon a true story. There is some central black text which provides an introduction to the films narrative and therefore aids the basis of a true story by including textual references to facts of Joe Papoulis life. Text showing the films cinematic release date implies a narrative of dreams and sport as conveyed by the word side-line a phrase used in most sporting activities. The large image heading the poster shows part of the narrative concerning sport sand is indicates in particular about American football. The small billing block at the foot of the poster includes a website for further details.

Poster analysis SAVING PRIVATE RYAN

The third film poster that I analysed is Saving private Ryan which has a relatively small title but the word saving is shown in bold font making textual references to the films plot of entering a war zone to rescue one soldier. The tag line “the mission is a man” anchor’s the perceived narrative. Tom Hanks is recognized as a high standard actor and his name is used to attract an audience as is shown above the title and in a larger font than the other actor’s names which are shown below the title again attracting an audience by targeting the actors’ fans. A large image of all four of the mentioned actors is at the head of the poster with hanks face appearing larger than the others, they are shown in military clothing and are underlined with a silhouetted small image of a soldier ready for battle engaging the narrative of war and violence. The director’s name Steven Spielberg is shown clearly above all other text to show priority as he is hugely famous in the film industry. In total his name appears three times on the poster showing his importance in attracting an audience, with his name completing the billing block so that it is the last thing to remember.

Poster analysis D3 The MIGHTY DUCKS

The second film poster that I have chosen to analyse is D3 the mighty ducks. It consists of a large central known image of a duck shaped mask which targets the existing audience for the films as the poster is advertising the cinema release of the final  film of a trilogy of mighty duck films so those who saw and enjoyed the first two will be targeted into going to see it. The large red and yellow title indicates that the film has been produced for a young audience which is also symbolised by the well-known production company Walt Disney being shown clearly at the head of the poster. The title and actors name’s layout provides the graphical resemblance to the back of a hockey shirt indicating a narrative link to the sport hockey. The actors name (Emilio Estevez) is displayed above the title and his image appears central to hockey players as he in 1996 when this film was released was a big name in Hollywood after his role in young guns.  The poster is backed by a plain blue background which anchors the narrative of hockey with an associated colour of ice. The billing block is not shown clearly but the iconic Walt Disney logo  is included and is made apparent. The posters footer includes a pun “Duck season opens oct.4” showing the cinema release but again showing part of the narrative of an ice hockey teams sporting season.

poster analysis BRAVEHEART

For our media project we have produced a short film but we also have to produce a movie poster so I have chosen five different film posters to analyse so that I know what to include when designing my own.

The film poster for “Braveheart” is based around iconography with the main actor appearing as the central image and his name included in large font at the head of the poster to attract an audience as Mel Gibson is a well known actor. All text including the title is white and spatial providing symbolism for the films narrative of freedom as shows purity and peace. The actual film title is shown with priority for connection with the book and the tag line “every man dies not every man really lives” with background images of romantic embrace and battle conveys parts of the narrative concerning love, violence, and death. The included billing block although is small in comparison with the other text makes apparent that Mel Gibson is the director as well as the main actor. This poster is designed to advertise cinema release and shows clearly with bold increased font in the billing block a date.

Institiutional context of the film

Our short film FATALITY had many institutional contexts which includes running the film over the course of four days to present reoccurring events of finding a coin and using it to have a fate told so that when it came to the fourth day the character would be expecting and so searching for a coin. We decided to have the main character wear a suit to provide the reason for him to be walking past the machine every day as the end of his working day so that he was heading to his car to travel home. The clown we decided on as is a well-known icon of horror film and to aid the locations of the amusements in relating to our targeted audience of teenagers and young adults. This will also give an uneasy sense the same which the actions within the film provide because mysterious and shadowed events are taking place in a supposed happy filled enjoyable place.

Distribution

Our short film “Fatality” is not suitable for distribution into cinemas and then onto DVD after a short period of time like most films because it is less than fifteen minutes long. Our film is designed to be distributed on the internet on either private or well-known video sharing websites such as www.youtube.com where it can reach the targeted audience of teenagers and young adults easily as it is easily accessible and free.

The internet has quickly become a significant retail outlet for the distribution or sale of DVD releases. Due to technical limitations of bandwidth, connection speeds, and legal reasons the internet has no rights to distribute Hollywood films so the independent short film has become a common occurrence online. One of the most popular viewing sites for online film is www.AtomFilms.com, which was launched in 2006 funding independent producers looking to create short films specifically for distribution on the internet. Today the internet possesses an ever increasing number of websites dedicated to sharing films including IFILM.COM and you tube.

Editing sound

With all the editing completed in terms of the footage we now had to include sound. We had found two pieces of music that we all liked and thought would chaperon the film narrative and actions. These were creepy carnival (www.youtube.com/watch?v=DuisPf8M40U ) and scary clown music low base original (www.youtube.com/watch?v=1FuNdgQkOkk ). The creepy carnival we added to the first three sections of film with the music repeating as with the actions of the three days. The third sections however includes dialogue so we because had decided that we wanted the music to continue throughout increased the volume of speech so that it could be heard clearly above the underlying sound. The other sound track scary clown music we added to the footage of the clown frantically moving in the box and the actions that follow of rushing to his car and see the clown in the back window. We stopped the music but faded it back in over the drive buy’s and house scenes with the creepy carnival music coming back in for the films credits.