Poster analysis D3 The MIGHTY DUCKS

The second film poster that I have chosen to analyse is D3 the mighty ducks. It consists of a large central known image of a duck shaped mask which targets the existing audience for the films as the poster is advertising the cinema release of the final  film of a trilogy of mighty duck films so those who saw and enjoyed the first two will be targeted into going to see it. The large red and yellow title indicates that the film has been produced for a young audience which is also symbolised by the well-known production company Walt Disney being shown clearly at the head of the poster. The title and actors name’s layout provides the graphical resemblance to the back of a hockey shirt indicating a narrative link to the sport hockey. The actors name (Emilio Estevez) is displayed above the title and his image appears central to hockey players as he in 1996 when this film was released was a big name in Hollywood after his role in young guns.  The poster is backed by a plain blue background which anchors the narrative of hockey with an associated colour of ice. The billing block is not shown clearly but the iconic Walt Disney logo  is included and is made apparent. The posters footer includes a pun “Duck season opens oct.4” showing the cinema release but again showing part of the narrative of an ice hockey teams sporting season.